Robson Peluquero White Love Keratin treatment has a unique and effective formula, with a mixture of amino acids and alpha keratin that provides repair and internal protection in damaged hair and resistance to the hair. The organic technology treats the hair by forming a protein network, intercellular cement, in the hair cortex, which is activated by the temperature of the straightening iron, creating the desired smoothness. It creates straight and natural hair and gives intense shine to the hair.

The active ingredient is aspartic acid, which breaks the hydrogen bonds and transforms the hair into a smooth spiral.